With the aim to facilitate better handling of member queries, the Florida Blue team developed a visual IVR assistant using Kore.ai’s Experience Optimization (XO) platform.
Here’s how it works: A conversational IVR system picks up member calls. If the request is for an ID card or claim form fill support, the IVR system sends an SMS with a webform link while the member is on the call. The IVR system then guides the member to fill out the form on the web interface. During this entire process, a visual guiding IVR system helps the member submit the request and receive a digital ID card or submit a claims form.