Fight Fraud and Streamline CX in Every Channel
The growth of omnichannel engagement should be great news for your brand and your customers. They get more convenient services and support, and you get to drive down your contact center costs with enhanced self-service, not to mention the revenue increase from new cross-sell and upsell opportunities.
But it’s not just legitimate customers who are taking advantage of omnichannel.
More channels for your customers also means more opportunities for fraudsters. A wide variety of touchpoints gives them a broader environment to mine for personal information, set up fake accounts and take over genuine ones, make fraudulent purchases or transactions, and socially engineer agents. And if all your channels aren’t connected and secured properly, it’s easier for fraudsters to cover their tracks by jumping between different touchpoints and hiding their paper trail.
How can you give customers a consistent, friction-free experience across every touchpoint while protecting their accounts and your business from criminals?